Burning The Ground Exclusive
“Luxury” is a 1985 single by Frank Tovey, the man many of us first came to know as Fad Gadget.
Frank Tovey was one of those artists who never really fit into a neat little box. As Fad Gadget, he helped shape the darker, stranger side of early electronic music. He could be funny, disturbing, sharp, theatrical, and oddly catchy, sometimes all in the same song. By the mid-1980s, Tovey had put the Fad Gadget name aside and began releasing music under his own name.
“Luxury” was one of those moments where he stepped a little closer to pop without losing that bite.
Produced by Frank Tovey and Daniel Miller, with Flood engineering, “Luxury” has a bright, almost polished surface. But don’t let that fool you. Under the sheen, Tovey is still poking at greed, image, class, and all the shiny things people chase to feel important. The song moves with a sharp electronic snap, but there is a sly grin behind it. It is catchy, but it is not empty.
Chart-wise, “Luxury” did not break into the official UK Top 100, but it did make a respectable showing on the UK Independent Singles Chart, reaching No. 20 in 1985. That feels about right for Frank Tovey. Too strange for the mainstream, but right at home with the listeners and DJs who were paying attention.
My copy is the U.S. 12″ promotional pressing released by Sire Records in 1986. The A-side features both “Luxury (12″ Mix)” and the LP version of “Luxury,” giving DJs the choice between the extended mix and the album cut. The B-side pairs “Collapsing New People (London Mix),” recorded as Fad Gadget, with the LP version of “Concrete,” another Frank Tovey track from Snakes and Ladders.
That track listing is what makes this promo especially interesting. It does not just promote one single. It gives us Frank Tovey in transition, with his solo work sitting right next to one of the best-known Fad Gadget tracks.
“Collapsing New People” is tense, metallic, and very much tied to the early 1980s underground electronic scene. The “London Mix” gives the track a harder club push while keeping all of its strange, nervous energy intact. Placed next to “Luxury,” it also shows how much range Tovey had. He could move from abrasive electronic art-pop into something more streamlined and still sound completely like himself.
For me, that is what makes this 12″ such a cool piece. “Luxury” may be one of Tovey’s more accessible moments, but it still carries that restless spirit that made his work stand apart. Whether recording as Fad Gadget or under his own name, Frank Tovey always sounded like he was pushing against the walls.
This U.S. promo is a great little snapshot of that story.
SIDE A:
Frank Tovey – Luxury (12″ Mix) 7:00
Engineer – Flood
Producer – Daniel Miller, Frank Tovey
Recorded By [Additional] – Tony Harris
Remix – Alistair Clay, Flood, Frank Tovey
Frank Tovey – Luxury (LP Version) 4:02
Producer – Daniel Miller, Frank Tovey
SIDE B:
Fad Gadget – Collapsing New People (London Mix) 9:21
Featuring – Einstürzende Neubauten
Producer – Daniel Miller, Flood, Frank Tovey, Gareth Jones
Frank Tovey – Concrete (LP Version) 4:36
Engineer – E.C. Radcliffe
Producer – E.C. Radcliffe, Frank Tovey
VINYL GRADE:
Vinyl: Near Mint
Sleeve: Near Mint
RELEASE INFORMATION:
Label:Sire – PRO-A-2573
Format: Vinyl, 12″, 33 ⅓ RPM, Promo
Country: US
Released: 1986
Genre: Electronic
Style: New Wave, Industrial, Synth-pop
NOTES:
Housed in a custom one-sided Sire Records picture sleeve
Original versions of “Luxury”, “Collapsing New People”, and “Concrete” are available on the Frank Tovey album “Snakes & Ladders” on Sire Records.
Promotional Copy Not For Sale
Buy the 12″ at DISCOGS
VINYL TRANSFER & AUDIO RESTORATION:
-DjPaulT
for BURNING THE GROUND
THE GEAR:
Turntable: Technics SL-1200MK7
Cartridge/Stylus: Ortofon Concorde Music Black
Phono Pre-amp: Pro-Ject Tube Box DS2
Phono Tubes: Genalex Gold Lion 12AX7 ECC83/B759 Gold Pins Vacuum Tube – Matched Pair
Audio Interface: MOTU M4
Turntable Isolation Platform: ISO-Tone™ Turntable Isolation Platform
Platter: Pro Spin Acrylic Mat
Stabilizer: Pro-Ject Record Puck
Record Cleaning: VPI HW 16.5 Record Cleaning Machine
Cleaning Solution: Turgikleen Record Cleaning Solution
Scanner: Epson Workforce WF-7610 Professional Printer/Scanner
SOFTWARE:
Recording/Editing: Adobe Audition 25 (Recording)
Down Sampling/Dither: iZotope RX Advanced 2
Artwork Editor: Adobe Photoshop CS5
Click Removal: Manual
FLAC/MP3 Conversion: dBpoweramp
M3U Playlist: Playlist Creator
RESTORATION NOTES:
All vinyl rips are recorded @ 32bit/float
FLAC (Level Eight)
Artwork scanned at 600dpi
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As October draws to a close and the nights grow longer, it feels like the perfect time to turn to one of the darker corners of early electronic music. Today’s Spooky Season Spin comes from one of synthpop’s most eccentric and influential pioneers — Fad Gadget — and his haunting single “For Whom the Bells Toll.”
