Lene Lovich – Lucky Number / New Toy (US 12″) (1987)

Burning The Ground Exclusive

Some songs define a moment—and then some songs feel like they arrived from an entirely different planet. “Lucky Number” by Lene Lovich is very much the latter.

Released in 1979 on the legendary Stiff Records, “Lucky Number” was Lovich’s breakthrough single and an early beacon of what would soon be labeled new wave. At a time when punk was beginning to splinter into more experimental forms, Lovich burst through with something theatrical, eccentric, and irresistibly catchy.

From the very first seconds, “Lucky Number” grabs hold with its hypnotic riff and off-kilter rhythm. But it’s Lovich’s voice—elastic, playful, and utterly unpredictable—that makes the track unforgettable. She yelps, coos, and leaps across octaves with a sense of controlled chaos, turning the song into a performance as much as a piece of music.

Co-written with Les Chappell, the track strikes a balance between its quirky sensibilities and a strong pop foundation. Beneath the art-school oddities lies a tight structure and undeniable hook—one that helped propel the single to No. 3 on the UK charts and introduced Lovich to a wider international audience.

What made “Lucky Number” so striking in 1979—and still today—is its refusal to conform. Lovich, with her wide-eyed stare and distinctive fashion (often described as a blend of cabaret and surrealist dream), stood apart from her contemporaries. While many artists were chasing either punk aggression or disco polish, she carved out a space that felt uniquely her own.

The song also became a staple of early music television, its quirky video perfectly matching Lovich’s persona. Long before MTV would dominate the landscape, artists like Lovich were already exploring how visual identity could amplify their sound.

For fans of 12-inch culture and extended mixes, “Lucky Number” is an interesting case. While it didn’t receive the same club-focused remix treatment that would dominate the early-to-mid ’80s, its punchy, concise arrangement is part of its charm. Every second feels intentional—there’s no excess, just pure, kinetic energy.

🔊 Special Note About This 12″ Release

This particular 12″ is the 1987 US reissue and features the “Slavic Dance Version” of “Lucky Number”—though interestingly, this mix is not indicated anywhere on the sleeve or label.

Even more exciting, this post features a brand new 2026 audio restoration and transfer, bringing fresh life and clarity to this unique version.

Longtime readers may remember that I originally posted this 12″ back on May 12, 2012—making this updated version a welcome revisit and upgrade for collectors and fans alike.

More than four decades later, “Lucky Number” still sounds fresh, strange, and exhilarating. It’s a reminder of a time when pop music was fearless, when individuality wasn’t just encouraged—it was the entire point.

For those digging through the roots of new wave, or simply looking for something delightfully different, “Lucky Number” remains exactly what its title promises: a rare and wonderful find.

SIDE A:
Lucky Number (Slavic Dance Version) 4:36
Written-By – LovichChappell

SIDE B:
New Toy 3:20
Written-By – Dolby*

VINYL GRADE:
Vinyl: Near Mint
Sleeve: Near Mint

RELEASE INFORMATION:
Label: CBS Special Products – P 20135
Format: Vinyl, 12″, 33 ⅓ RPM
Country: US
Released: 1987
Genre: Electronic, Rock
Style: New Wave, Synth-pop

CREDITS:

NOTES:
Manufactured by CBS Records/CBS Inc.

Buy the 12″ at DISCOGS

VINYL TRANSFER & AUDIO RESTORATION:
-DjPaulT
for BURNING THE GROUND

THE GEAR:
Turntable: Technics SL-1200MK7
Cartridge/Stylus:  Ortofon Concorde Music Black
Phono Pre-amp: Pro-Jec Tube Box DS2
Tubes: Genalex Gold Lion 12AX7 ECC83/B759 Gold Pins Vacuum Tube – Matched Pair
Audio Interface: MOTU M4
Turntable Isolation Platform: ISO-Tone™ Turntable Isolation Platform
Platter: Pro Spin Acrylic Mat
Stabilizer: Pro-Ject Record Puck
Record Cleaning: VPI HW 16.5 Record Cleaning Machine
Artwork Scans
: Epson Workforce WF-7610 Professional Printer/Scanner

SOFTWARE:
Recording/Editing: Adobe Audition 25 (Recording)
Down Sampling/Dither: iZotope RX Advanced 2
Artwork Editor: Adobe Photoshop CS5
Click Removal: Manual
FLAC/MP3 Conversion: dBpoweramp
M3U Playlist: Playlist Creator

RESTORATION NOTES:
All vinyl rips are recorded @ 32bit/float
FLAC (Level Eight)
Artwork scanned at 600dpi

**24bit FLAC Only Available For Seven Days!


Password: burningtheground

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dj xrey
dj xrey
April 16, 2026 9:05 am

Forgot to mention the amazing marketing Stiff Records did back in the day. I got their t-shirt at the primarily punk & new wave old Zed Records in Long Beach, The t-shirt said “If it ain’t Stiff, It ain’t worth a fu©k”.

Jeff
Jeff
Reply to  dj xrey
April 16, 2026 9:51 am

I would have loved a shirt like this! Lately, I’m getting into T-shirts that are pretty wild. Still, I know I really shouldn’t wear something that’s too explicit!

Jeff

dj xrey
dj xrey
April 16, 2026 8:51 am

I had the pleasure of seeing Lene perform at The Wiltern Theatre or another small venue. The takeaway was we were dancing and pogo-ing so hard that she had to stop the show as the plywood cover over the orchestra pit was about to collapse! Later my friend and I met her backstage and somewhere I have a photo with her. She was very pleasant to speak with and was happy no one broke the plywood and got hurt. That sincerely concerned her in the middle of her performance. I also posted elsewhere here Lene and Nina Hagen are good… Read more »

Doc
Doc
April 4, 2026 10:57 am

Hello! One of my favorite Lene Lovich songs.

I don’t understand why they didn’t reissue the 4’38” 12″ version of “New Toy” by Thomas Dolby, which is also excellent, as a B-side in 1987!

Paul
Paul
April 3, 2026 11:05 am

This is interesting, the ‘Slavic’ aka Dance Version dates back to the original 1978/79 release.

Always adored this extended version, respectful to it’s 7″ inch counterpart yet taking it sonically to another level.

Does anyone know why it got a 1987 re- release? I’m aware that Stiff Records had sadly collapsed around this time but don’t know if that effected her US deal with Epic??

dj xrey
dj xrey
Reply to  Paul
April 16, 2026 8:58 am

I believe this was either part of a catalog reissue of a bunch of CBS’ 12”ers back then. Also Lene’s early albums were released on CD with bonus tracks like the extensions of “Lucky Number”, “New Toy” and others. They had released a 12” of “It’s You Mein Shcmerz” or whatever that was called which was around the same time.

kontroller
kontroller
April 2, 2026 4:55 am

First of all DjPaulT, just to thank you so much for the incredible work you do with the rips. But I do have one criticism (sorry about this, I hope you realise that my intentions are good), and that is that it is becoming increasing obvious that AI is being used to write the text descriptions that accompany the rips. I think this has caused a drop in the quality of these descriptions – they used to be so much better. I hope you appreciate that this is constructive criticism.

dj xrey
dj xrey
Reply to  kontroller
April 16, 2026 8:26 am

Please tell me DJ Paul isn’t allowing AI to infiltrate BTG like it has with YouTube to my slimy mortgage company. AI isn’t ready for prime time in a lot of cases. I think AI has invaded Wikipedia though…

JP
JP
April 2, 2026 1:59 am

Always loved this single Paul! The A side is amazing, and the B side is such a gem. I really never delved into Lene Lovich’s discography too much beyond the hits but she has such a great unique sound, listening to these again I may just have to go through a few albums.
Really appreciating the new transfer especially since I missed the original post. Without comparing to the old transfer, I have to say I really enjoyed the audio quality here. So full and vibrant. Great job.

Retro Hound
Retro Hound
April 1, 2026 3:11 pm

Lene Lovich must have influenced Dale Bozzio!! On (presumably) first listen to this the Missing Persons singer immediately came to mind. And like Jeff mentioned, Nina Hagan and The B-52’s must have been influenced as well. This single must have flown under my radar, but I do remember the catchy (and great message) Don’t Kill The Animals in heavy rotation on MTV. I think Lene Lovich’s unique quality and refusal to conform as you mentioned, no doubt was a greater influence on other artists than we probably realize! Thank you Paul!

dj xrey
dj xrey
Reply to  Retro Hound
April 16, 2026 8:29 am

Lene and Nina are good friends and have toured together in the past. Nina even covered “Lucky Number” on her first German album (an import only). Or it was her 2nd German album. I forget. It took a while for America to “embrace” Nina.

Arnaud
Arnaud
April 1, 2026 1:21 pm

Hello, “Lucky Number” is a very nice early New Wave track btw, two years back, I came across a german 12 Inch record by Lene Lovich & Nina Hagen called “Don’t kill the animals” It’s a nice catchy song with strong drums. and a nice activist anthem song. For some reasons, I find both Novich and Hagen very interesting women in their own way, but they share many similarities too. I really wished they would have made more songs together. Nina Hagen is still active, but not so in the pop music scene if I’m not wrong, she have tried… Read more »

Don Julian
Don Julian
April 1, 2026 12:04 pm

Loved this song since i was young.
Thanks for the new upgraded rip Paul!
peace,
dj

Rubén
Rubén
April 1, 2026 10:07 am

Lene Lovich – Lucky Number / New Toy (US 12″) (1987) 🔴 Side A: Lucky Number (Slavic Dance Version) Originally released in 1978, “Lucky Number” is Lovich’s definitive anthem. This 1987 extended version accentuates her iconic vocal style—those hiccups, squeaks, and the distinctive “Uh-hu, Uh-hu”—over a much more pronounced and robust rhythm section. Sound: The remix maintains the energy of the original punk-pop but adds a layer of cleaner production, highlighting the bassline and allowing the synth elements to breathe more. It’s a lesson in how to extend a classic without losing its soul. 🔴 Side B: New Toy. Written… Read more »

Paul
Paul
Reply to  Rubén
April 3, 2026 11:07 am

This dance version was originally released in either 1978 or 79 not 1987.

dj xrey
dj xrey
Reply to  Paul
April 16, 2026 8:34 am

Correct, Ruben. Also note the Slavic Dance Version is NOT a remix. It is an “extension” like so many other 12” singles were issued from the UK (Ultravox, etc.). There is a big difference.

VanceMan
VanceMan
April 1, 2026 10:02 am

I was lucky enough to see her in concert last year. The biggest thrill was that Thomas Dolby just happened to be there and joined on keyboards to his composition “New Toy.” New Wave heaven!

Eric
Eric
Reply to  VanceMan
April 1, 2026 1:12 pm

Whoa, that’s so awesome, had no idea that happened (just watched the fan video on YT). I was lucky enough to see her open for Devo & B-52’s at the Hollywood Bowl last year. But seeing her in a small venue like that and then joined by Thomas Dolby on stage… that would have been something

dj xrey
dj xrey
Reply to  VanceMan
April 16, 2026 8:35 am

Wow! Now THAT”S a treat I would have loved to have experienced

Jeff
Jeff
April 1, 2026 9:48 am

Rejoice! Rejoice!! REJOICE!!! Hey, Paul, this utterly made my day!! Talk about a New Wave classic!! Ms. Lovich is a revelation! This song is the perfect definition of what the New Wave genre is all about! I’ve always loved her quirky ways and the way she writes and performs songs! She’s quite the musical genius in my humble opinion. I know she wrote the marvelous Disco single, “Supernature” by Cerrone, and this track is an indelible reminder of her talent! I love how wild her voice is in the delivery of “Lucky Number.” I wonder if she influenced the musical… Read more »

dj xrey
dj xrey
Reply to  Jeff
April 16, 2026 8:45 am

As I posted above, Nina & Lene are friends and Nina covered “Lucky Number” on her first or second German album as well as touring together in the past. Also Lene didn’t originally get a writing credit for “Supernature”. That might have been an “oversight” by Atlantic when his stuff was issued here in the U.S. Atlantic was notorious for having songwriter “oversights” and/or adding executive’s names in the writing credits on songs they perhaps just produced or had nothing to do with; New York’s Jewish Mafia was notorious for that. (Look up Roulette’s Morris Levy or Bang Records and… Read more »

Jeff
Jeff
Reply to  dj xrey
April 16, 2026 9:48 am

Cool factoids, DJ Xrey! I love how your background in the music biz comes to light in Paul’s posts!

Thank you and have a great day!

Jeff

Russ
Russ
April 1, 2026 9:35 am

Thanks Paul, I don’t comment enough about your fantastic work on this site. New Wave changed my life, Lene and others led the way opening the doors to new sounds and experiences. Thanks for sharing.

Raymond Keyes
Raymond Keyes
April 1, 2026 8:47 am

irresistible! thanks, put some pep in my morning routine!