Burning The Ground Exclusive
Before Love & Pride became a defining pop moment of 1985, King were already refining their bright, brassy brand of new wave soul. One of the key stepping stones in that ascent was “Won’t You Hold My Hand Now,” the third single lifted from their debut LP Steps In Time.
Originally released in 1984, the single failed to ignite immediately, reaching only #112 on the UK Singles Chart. At that point, King were still carving out their identity in a crowded mid-’80s pop landscape. Stylish? Absolutely. Catchy? Undeniably. But they hadn’t yet broken through.
Everything changed with the explosive success of “Love & Pride.” After that breakthrough hit stormed the charts, “Won’t You Hold My Hand Now” was re-released in March 1985 and finally connected with a wider audience, climbing to #24 on the UK Singles Chart. It was proof that sometimes the public just needs a nudge — or a hit — to look back and discover what they missed.
Brass, Bounce, and Romantic Urgency
Musically, the track is quintessential King. Paul King’s distinctive vocal delivery balances urgency and vulnerability, while the band propels the song forward with punchy brass stabs, tight rhythm guitar, and polished keyboard textures. The production straddles late new romantic flair and the emerging sophisti-pop sheen that would define much of 1985’s radio sound.
At its core, the song is simple and relatable — a plea for reassurance, connection, and emotional grounding. Wrapped in vibrant instrumentation, that vulnerability becomes something celebratory rather than desperate.
A Treat for 12″ Collectors
For vinyl enthusiasts, the US 12″ single offers something particularly special. The two remixes featured on the B-side are exclusive to the American 12″ release, making it an essential pickup for serious King collectors. These extended versions stretch the groove beautifully, giving the brass and rhythm section more room to breathe while enhancing the track’s dancefloor appeal — a perfect example of how the 12-inch format could elevate an already strong pop single.
It’s details like these that make collecting so rewarding: alternate mixes, regional exclusives, and subtle production differences that tell their own story.
A Second Chance Well Earned
“Won’t You Hold My Hand Now” may not have exploded out of the gate, but its re-release success solidified King’s brief yet brilliant run in the mid-’80s spotlight. Alongside Love & Pride and the rest of Step In Time, it captures a moment when British pop was colorful, ambitious, and unapologetically stylish.
Sometimes all it takes is one big hit to make the world circle back — and realize what was there all along.
SIDE A:
Won’t You Hold My Hand Now (Heavy Times Mix) 7:49
Producer – Liam Henshall*
SIDE B:
Won’t You Hold My Hand Now (85 Reasons To Hold Hands Mix) 5:07
Producer – Richard James Burgess
Won’t You Hold My Hand Now (Dub Mix) 3:22
Producer – Richard James Burgess
VINYL GRADE:
Vinyl: Near Mint
Sleeve: Near Mint
| Chart | Peak Position | Date |
|---|---|---|
| UK Singles Chart | #24 | 1984 |
| Australia (Kent Music Report) | #86 | 1984 |
| Belgium (ultrapop) | #14 | 1984 |
RELEASE INFORMATION:
Label: Epic – 49 05286
Format: Vinyl, 12″, 33 ⅓ RPM, Single, Stereo, Pitman Pressing
Country: US
Released: 1984
Genre: Electronic
Style: New Wave, Synth-pop
CREDITS:
- Photography By – Sheila Rock
- Written-By – J. Lantsbery*, M. Roberts*, P. King*, T. Wall*
NOTES:
Also available King “Steps In Time” on Epic Records and Cassettes
Buy the 12″ at DISCOGS
VINYL TRANSFER & AUDIO RESTORATION:
-DjPaulT
for BURNING THE GROUND

THE GEAR:
Turntable: Technics SL-1200MK7
Cartridge/Stylus: Ortofon Concorde Music Black
Turntable Isolation Platform: ISO-Tone™ Turntable Isolation Platform
Platter: Pro Spin Acrylic Mat
Stabilizer: Pro-Ject Record Puck
Phono Pre-amp: Pro-Jec Tube Box DS2
Tubes: Genalex Gold Lion 12AX7 ECC83/B759 Gold Pins Vacuum Tube – Matched Pair
DAC: Alpha Design Labs GT40a USB DAC
Record Cleaning: VPI HW 16.5 Record Cleaning Machine
Artwork Scans: Epson Workforce WF-7610 Professional Printer/Scanner
SOFTWARE:
Recording/Editing: Adobe Audition 25 (Recording)
Down Sampling/Dither: iZotope RX Advanced 2
Artwork Editor: Adobe Photoshop CS5
Click Removal: Manual
FLAC/MP3 Conversion: dBpoweramp
M3U Playlist: Playlist Creator
RESTORATION NOTES:
All vinyl rips are recorded @ 32bit/float
FLAC (Level Eight)
Artwork scanned at 600dpi
**24bit FLAC Only Available For Seven Days!
Password: burningtheground
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Before Then Jerico became synonymous with glossy late-80s sophisti-pop and chart success, there was “Fault.” Released in 1985 as a stand-alone, non-album single, it’s one of those quietly fascinating moments where you can hear a band standing right on the edge of something bigger—but not quite there yet.


