Burning The Ground Exclusive
As October draws to a close and the cobwebs grow thick across the turntable, it’s only fitting to summon one of the most iconic ghouls of the small screen — Elvira, Mistress of the Dark. This week’s Spooky Season Spin dusts off a wonderfully campy slice of early ’80s novelty pop: “3D TV” by Elvira and The Vi-Tones, released in 1982 on Rhino Records.
Rhino was still a young indie label back then, known for its tongue-in-cheek humor and love of retro kitsch — making it the perfect home for Elvira’s vinyl debut. Riding the wave of her rising fame as the hostess of Elvira’s Movie Macabre, Cassandra Peterson brought her character’s darkly comic charisma straight into the groove, complete with her trademark double entendres and ghoulish giggles.
“3D TV” is a bouncy new wave novelty track with plenty of synthesizer fizz and surf-rock guitar twang — think B-52’s meets The Munsters. Elvira hams it up with perfect B-movie flair, warning of a world where everything’s jumping off the screen in eye-popping, brain-melting 3D. It’s goofy, camp, and irresistibly fun — the kind of track that would have fit right in at a midnight Halloween party in 1982, surrounded by fog machines and neon lights.
Flip the record over, and you get the equally fabulous “Elvira’s Theme,” a vampy instrumental drenched in eerie organ riffs and haunted-house sound effects. It’s short, sweet, and pure Elvira — part horror, part humor, and 100% cult queen.
The 12″ single has become a bit of a collector’s curiosity today — a perfect snapshot of when MTV, horror hosts, and new wave collided in glorious low-budget excess. Whether you’re spinning it at your own haunted dancefloor or just admiring that deliciously kitsch picture sleeve, “3D TV” is the kind of relic that reminds us Halloween was made for vinyl.
So dim the lights, pour yourself a goblet of something red, and let Elvira take control of your screen and your speakers — in all her gory glory.
🕸️ Happy Halloween from Burning the Ground! 🕸️
Where spooky grooves rise from the grave, one 12″ at a time.
SIDE A:
3-D TV (Three Dimensional) 2:29
SIDE B:
Elvira’s Theme 1:24
VINYL GRADE:
Vinyl: Near Mint
Sleeve: Near Mint
RELEASE INFORMATION:
Label: Rhino Records (2) – RNTI 401
Format: Vinyl, 12″, 33 ⅓ RPM, Mini-Single
Country: US
Released: 1982
Genre: Rock, Stage & Screen
Style: Pop Rock, Horror Rock
CREDITS:
- Art Direction, Design – Mark Matsuno
- Cover [Back Cover Concept] – Alan Adler
- Mastered By – Stephen Marcussen
- Photography By [Photos] – Robert Strauss (2)
- Producer – Mark Pierson
- Written-By – Gary Poirot (tracks: A), John Paragon (tracks: A), Mark Pierson, Robert Williams (27) (tracks: A)
NOTES:
Comes with a pair of paper 3-D glasses
Special Thanks To: Ray Colcord, John Hanlon, Dawna Kaufman, John Paragon, Gary Poirot, Larry Thomas, Robert Williams, Cassandra Petterson
Guy the 12″ at DISCOGS
VINYL TRANSFER & AUDIO RESTORATION:
-DjpaulT
for BURNING THE GROUND
THE GEAR:
Turntable: Technics SL-1200MK7
Cartridge/Stylus: Ortofon Concorde Music Black
Turntable Isolation Platform: ISO-Tone™ Turntable Isolation Platform
Platter: Pro Spin Acrylic Mat
Stabilizer: Pro-Ject Record Puck
Phono Pre-amp: Pro-Jec Tube Box DS2
Tubes: Genalex Gold Lion 12AX7 ECC83/B759 Gold Pins Vacuum Tube – Matched Pair
DAC: Alpha Design Labs GT40a USB DAC
Record Cleaning: VPI HW 16.5 Record Cleaning Machine
Artwork Scans: Epson Workforce WF-7610 Professional Printer/Scanner
SOFTWARE:
Recording/Editing: Adobe Audition 25 (Recording)
Down Sampling/Dither: iZotope RX Advanced 2
Artwork Editor: Adobe Photoshop CS5
Click Removal: Manual
FLAC/MP3 Conversion: dBpoweramp
M3U Playlist: Playlist Creator
RESTORATION NOTES:
All vinyl rips are recorded @ 32bit/float
FLAC (Level Eight)
Artwork scanned at 600dpi
**24bit FLAC Only Available For Seven Days!
Password: burningtheground
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Elvira, Mistress Of The Dark, is the queen of camp, and a legend in L.A. that started in the early ’80s working at Ch. 9 when it was known as KHJ-TV and she was known as Cassandra Peterson in the building with red hair and a flatter chest than her “Elvira” persona stacks up to be (LOL). She worked in the traffic/continuity department with a future colleague of mine before a midday cooking show drew the ire of a certain minority community and advertisers until it was suddenly pulled off the air – which forced management to find something to… Read more »
Thank you, Paul.
Thanks Paul. I never heard about neither Elvira nor this song, but thanks to you I discovered the 1988 movie. I watched it yesterday and it was great fun movie. About the song: sounds underground low budget home production but fun song. It remind me all the (great) indie home musicans here in Berlin
Thank you Paul. This is totally new to me. But that has more to do with the fact that I’m a total 80’s Disco, Funk, Soul and Electronic fan. Sometimes I listen to Rock, so I give it chance…greetings to all BTG fanatics.
Thanks, Toxicaudio! That’s what I love about sharing these tracks — discovering something new outside our usual grooves. Even if this one leans more into the moody rock side, it still has that rich ’80s atmosphere that crosses genres. Appreciate you giving it a spin and joining in with all the BTG fanatics
The CD is quite pricey, especially with the glasses. And all that for less than 2.5 minutes of playing time. Sides A and B would fit on a single 7″ side. The song sounds like a demo tape. Crazy. I’ve never heard it before, so thanks a million!
I agree the track doesn’t have very high production value and does sound demo-ish. The record is quite expensive now for sure.
Such campy fun!! Pretty sure this is new to me and a perfect way to finish off the Halloween season! I love how the video is in 3-D for full effect. Thanks so much Paul! I hope you and everyone here had a spooktacular Halloween!!
Thanks, Retro Hound! I’m so glad you enjoyed it — I couldn’t resist ending the season with something a little campy and fun! The 3-D video really is the perfect touch of over-the-top Halloween flair. Hope you and everyone here had a truly spooktacular night!
Happy Halloween Paul!! xxx
Happy Halloween!
Great choice for the spooky spin finale! It’s Elviratastic! From when Rhino was the new kid on the block releasing all flavors of wacky ephemera… so great this got released as a single. Elvira is like, totally underrated, and she nails this one. Love how she switches between the 60’s beach vibe and funky new wave with a hint of punk. I have to admit, this one might be even better with the accompanying video. What fun it would have been to experience the original broadcast event of her 3D special episode. Thanks for all the great spooky spins this… Read more »
Thanks so much, JP! I love how you put that — “Elviratastic” really sums it up! https://s.w.org/images/core/emoji/16.0.1/svg/1f604.svg Rhino was absolutely in its element with this kind of campy, offbeat release, and Elvira was the perfect muse for their brand of spooky fun. You’re spot on about that mix of surf, new wave, and a dash of punk — it’s such a wild, unexpected combo that somehow works. I would’ve loved to see that original 3D TV broadcast too — what a moment that must’ve been, glasses and all! I really appreciate you joining in on all the Spooky Season Spins… Read more »
Paul, your Halloween collection is amazing! Thank you so much for all the spooky treats. I love that this one came with 3D glasses, as I’m sure a lot of men back then mostly watched Elvira because of her assets. 🙂
I hope you have the most terrific Halloween!
Thanks so much, Axel! 🎃 I’m so glad you’ve been enjoying the Halloween collection — it’s been a blast putting these spooky spins together. And yes, those 3D glasses were the perfect touch — Elvira definitely knew how to make everything pop off the screen!
Wishing you an awesome and frightfully fun Halloween, my friend!
Happy Halloween, Paul and Burning The Ground community!! I’m loving the selection for the day here! Elvira is an icon, so this is perfect for today! I loved how you talked about Rhino Records here, Paul. They were so different earlier in their career. Now they are a world’s famous re-issue label, but then they seemed more maverick. Artists like, Elvira, were perfect for their label. I love how the 3-D thing was coming back in the early 1980’s. I got to see “Friday the 13th Part 3” in 3-D and that was a cool experience. I have very bad… Read more »
Happy Halloween, Jeff! 🎃 I always look forward to your thoughtful comments — thank you for the kind words! You’re absolutely right about Rhino Records — back then they were true mavericks, releasing all sorts of quirky, collectible gems that no one else would touch. Elvira fit their spirit perfectly — fun, irreverent, and just a little bit I love that you mentioned Friday the 13th Part 3! What a perfect connection — the early ’80s 3D craze was such a wild (and short-lived) moment. I can only imagine how fun it must’ve been to experience that in theaters. I’m… Read more »