Dead Or Alive – Brand New Lover (Japan 12″)

Burning The Ground Exclusive 1986

NEW 2021 Transfer!
NEW Meticulous Restoration!

I originally posted the U.S. 12″ way back in July 2012 that single contained four tracks at 33 RPM which I always thought lacked a bit of dynamic range since the tracks are a bit more compressed onto the record. This time around I decided to give the 45 RPM pressed Japan 12″ a new restoration/transfer I had posted it in 2011 but removed it after posting the U.S. 12″ in 2012 sonically I think it sounds much better giving each mix its own side to stretch out its grooves.

I hope you guys enjoy this new transfer.

“Brand New Lover” is a song recorded by the British band Dead or Alive. It was the lead single released from the band’s third album, Mad, Bad, and Dangerous to Know on Epic Records. It achieved international success when released as a single in 1986.

The lyrics describe the singer’s desire to leave his current partner for one who is more exciting. His motivation is that he admittedly does not desire a stable relationship with one partner, but rather is “a pleasure seeker.”

The song proved to be more successful in the U.S. and in Japan than in the band’s native UK, where it reached number 31. In the US, “Brand New Lover” peaked at number 15 on the Billboard Hot 100 chart (The band’s second and last single to reach the top 20), and spent two weeks at #1 on the American dance chart in December 1986.

SIDE A:
Brand New Lover (Up Ducky Mix) 6:28

SIDE B:
Brand New Lover (The Dust Monkey’s Love Bubble Club Mix) 9:04

VINYL GRADE:
Vinyl: Near Mint
Sleeve: Near Mint
OBI Strip: Near Mint

U.S. CHART HISTORY:

Year Single Chart Position
1986 Brand New Lover U.S. Billboard Hot 100 #15
1986 Brand New Lover U.S. Billboard Hot Dance Club Play #1

RELEASE INFORMATION:
Label: Epic ‎– 12・3P-768
Format: Vinyl, 12″, 45 RPM, Single
Country: Japan
Released: 06 Nov 1986
Genre: Electronic, Rock
Style: Synth-pop

CREDITS:
Design, Artwork – Satori (14)
Liner Notes [Insert / Lyric Translation] –  渡辺 淳*
Liner Notes [Insert] – 荒関清人
Mixed By [Mix Master] – Phil Harding
Photography By – Jill Furmanovsky
Producer – Stock, Aitken & Waterman
Written-By – Dead Or Alive

NOTES:
With obi and lyric insert

Produced for P.W.L.

Find the 12″ at DISCOGS

VINYL RESTORATION:
-DjPaulT
burningtheground.net

THE GEAR:
Turntable: Pro-Ject Debut Carbon (DC)
Cartridge/Stylus: Ortofon 2M Black
Turntable Isolation Platform: ISO-Tone™ Turntable Isolation Platform
Platter: Pro-Ject Acryl-It platter
Stabilizer: Pro-Ject Record Puck
Phono Pre-amp:
Pro-Jec Tube Box DS2
DAC:
Alpha Design Labs GT40a USB DAC
Record Cleaning
: VPI HW 16.5 Record Cleaning Machine
Artwork Scans
: Epson Workforce WF-7610 Professional Printer/Scanner

SOFTWARE:
Recording/Editing: Adobe Audition 3.0 (Recording)
Down Sampling/Dither: iZotope RX Advanced 2
Artwork Editor: Adobe Photoshop CS5
Click Removal: Manual
FLAC/MP3 Conversion: dBpoweramp
M3U Playlist: Playlist Creator

RESTORATION NOTES:
All vinyl rips are recorded @ 32bit/float
FLAC (Level Eight)
Artwork scanned at 600dpi

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Damien
Damien
August 5, 2021 2:50 am

That’s a shame this one had to be pulled. Or a shame for me I didn’t see it in time to grab while it was hot. As usual the naming eludes me, what is an Up Ducky, a reference to ducks flying off in mating season? All these titles remain meaningless to me as they were when I was young. But, I’ve got the The Dust Monkey’s Love Bubble Club Mix on 12 inch at home, so would have liked a digital copy. Between the two I think it’s the best with an awesome guitar solo leading into it. There… Read more »

Timelord17
Timelord17
July 20, 2021 9:41 pm

the link is gone 🙁

MAACCACO
MAACCACO
Reply to  DjPaulT
July 28, 2021 8:47 pm

WHY? 🙁

John
John
July 18, 2021 8:09 pm

It is great when you remaster these Dead Or Alive twelve inch tracks, I like your versions better than the record companies. Very catchy lyrics that linger on your mind and a similar beat to You Spin Me Round (Like a Record), great for the dancefloor. I remember Pete Burns on Celebrity Big Brother UK, 2006, he was very entertaining, I thought he would’ve won, he came 5th Place. Another fantastic post Paul. Have you got The Style Council – Promised Land 12″ ? A1 Promised Land (Longer Version) A2 Promised Land (Pianopella Version) B1 Can You Still Love Me?… Read more »

negative1
negative1
July 17, 2021 10:47 am

Hi Paul, It’s always good to go back to the classics. I thought your other rips were fine. But it’s always good to have an improved transfer, although I would prefer something new. ha ha. Anyways, as he said ‘i want surprises’, maybe you will surprise us with more in the future. i love dead or alive, but i wonder about the future. will they ever release the remasters separately. will they ever come out with a boxset of their singles on CD, like many other groups. come on, belinda carlisle, banarama, kim wilde, paul young, all get them. why… Read more »

negative1
negative1
Reply to  DjPaulT
July 18, 2021 5:07 pm

Yes, superfans were called in to fix the boxsets. So of course, they will be using the corrected masters. But in any case you would do a much better job than they would. So maybe someday in the future. But like I said, you’ve already done a lot of the transfers for us already. So in that way, you’ve saved us a lot of time and money. But I would give it to band and label if they were to do it properly.

later
-1

Modernaire
Modernaire
July 16, 2021 9:45 pm

Great song of theirs, I LOVE the video also. Thank you Paul!

Mark
Mark
July 16, 2021 2:07 pm

I missed this first time around. Loving these DOA posts on here.

Thanks Paul 🙂

Bill
Bill
July 16, 2021 11:12 am

THANK YOU for re-posting this great song!

song and dance
song and dance
July 16, 2021 10:44 am

It´s such a fun song that puts me in a good mood from the first second. Cannot believe that it didn´t chart at all over here. And then again, only three original DOA singles did (Spin Me Round paeking at #2, Lover Come Back #21 and In Too Deep #61). I just love BNL with the 5’18 album version being my favourite edition although I love the remixes, too.
Thank you, Paul. Oh, I nearly forgot: the sound is brilliant.

Have a wonderful weekend, Paul and Jeff and the whole BTG family. 🙂

Jeff
Jeff
July 16, 2021 10:30 am

“I Want Surprises!” And we do get them with you Paul!! Can’t wait to hear this quality rip from the Japan pressing. I am thrilled how you always strive for the best sounding vinyl rips around. So excited to hear “The Dust Monkey’s Love Bubble Club Mix” as that, along with its title, was the best version of the song, in my own opinion. You Paul are a celebration in and of yourself!! I hope you have a terrific weekend along with the rest of the community here!!

Jeff

Steven
Steven
July 16, 2021 10:27 am

Paul, always appreciate your perfection take on things.